Old-New-Logo-Gang-Up

Old Logos — New Logo + Tag Line

Old-New-Packages-For-The-Web

Group of Three Toys B

New Package Design

Web-Screens-Gang-of-3

Website Development

Consumer-Print-Gang-of-2

Consumer Print

Trade-Ads-Gang-of-3

Trade Print

In Store Gang of 3

In-Store Displays

 

 

Mass market pet retailer, PetSmart, threatened JW Pet with delisting unless this dog toy manufacturer created a brand identity. Research revealed the company is regarded as an innovator, holds dozens of patents and wins industry awards.

The agency created a tag line that reflects these strengths, refreshed the logo and designed new packaging. We designed and built a new website, ran new trade and consumer print campaigns and developed TV for promotions. PetSmart granted JW Pet new display, flyer and shelf space opportunities. JW Pet is now a PetSmart “Top 20 Vendor.” Based on the company’s increased value, ownership sold the business for a multiple of revenue.