Quantitative research revealed a large majority of women incorrectly believe mass brands – Tampax, Kotex, Always, Playtex – are cotton. In fact, they’re synthetic. Almost all would consider a new cotton brand. Our creative challenged women by asking if their fem care is really cotton.
We introduced this brand helping it become a multi-million-dollar, profitable business, now in 10 retailers and 6,000 doors. Sales grow at a consistent 30 to 35% year over year. Corman used our creative work in the 25 other countries where Organ(y)c is distributed.