The digital banners Introduced the New York Times self-service digital advertising service. Commercial advertisers could plan and buy their own media and create their own online ads. A huge success.
The out-of-home (telephone kiosks) print promoted the newspaper’s thorough political coverage during the 2008 presidential election. The communication goal was to make it clear the Times coverage was available in variety of forms and touchpoints. The digital examples are dated, an example of how fast our media world is changing around us.