Fresh Branding Group
The key to product, company and brand success is not via a digital banner, print ad, in-store display, promotion, social media campaign or brilliant television commercial. Or any other particular execution or piece of communication. If that’s what you may be thinking for your business, we urge you to save your money. At least, don't start there.
The way we work at Fresh Branding Group, we don’t throw darts or guess. For us, it’s critical to understand where and how to position your brand vs. competition. We need to understand how your target perceives you, pro and con. And how your target perceives your competitors. How should these perceptions be adjusted to optimize your sales? Your target must see the value of your brand clearly, instantly. And understand this: why do you exist?
Brilliant creative relies on strategic insight
This thinking allows us to give birth to highly inventive and effective creative solutions.
So, while we are a creative powerhouse and boutique, whether a marketing plan calls for broadcast, social media or choosing a spokesperson, it all relies on the right strategy. We encapsulate your strategy via a collaboratively written brief: “The Simple Strategy.” To our way of thinking, knowledge is the accumulation of facts, but there is wisdom in their simplification. That’s where we start and why our work succeeds.
What We Do
Digital marketing & content creation
While we’re experienced designers and builders of websites and digital media, we also focus on content creation, writing copy for product descriptions, blog posts and more. We’ve learned to use the same marketing concepts in digital that work in traditional. So, website visitors understand your company's personality, core values and market position.
Consumers continue to react to print, a tried-and-true way to tell your target group who you are and how your business helps them. Our knowledge and expertise in print – advertising, collateral, in-store – is second to none. Whether it’s trade, consumer magazine, newspaper, out-of-home or FSI’s. If we haven’t done it we haven’t invented it. Yet.
Online Video & TV
Nothing has the impact, memorability, entertainment factor or instant effectiveness as video & TV. We’ve created award-winning television for brands large and small, with Super Bowl-level budgets to those costing less than a subcompact. Every frame and recorded word communicates what each client’s brand stands for powerfully and effectively.
Logo & Package Design
Packaging often has to carry the load to communicate your product’s key selling proposition, especially for brands with smaller budgets. We have launched brands, turned others around and even helped sell a company. We begin with a strategic brief. And work closely with our clients creating the brief through the design phase.
Won So Far
Case Histories with
Restaurants That Do