Standard & Poor’s
FOCUS: B to B Magazines, Newspaper
Standard & Poor’s Equity Research
The assumption is, since the goal of Wall Street investment firms is to sell securities, their research cannot be trusted. However, Standard & Poor’s does not sell securities, meaning there’s no conflict of interest. Tremendous impact on awareness of Standard & Poor’s equity research among investment firms and journalists including an 80% increase in media mentions.
Standard & Poor’s – Consulting
When Standard & Poor’s purchased a consulting division from Pricewaterhouse, clients worried about a talent drain. In truth, the PhDs and MBAs who dominate the division were staying. Positive impacts erased post-merger concerns.
